Stories by Aayush Talreja on Medium


<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*zbDlE-ee1zHuMz7TeZ294A.jpeg"></figure><p>Imagine walking into a store where the salesperson knows exactly what you want, suggests items based on your preferences, and even offers a discount on your favorite brand. This is no longer just a brick-and-mortar dream but a digital reality, thanks to Artificial Intelligence (AI).</p>
<p>E-commerce platforms are leveraging AI to personalize shopping experiences, delight customers, and boost sales. Let’s dive into how AI is making shopping smarter, smoother, and more personal.</p>
<h4>1. Personalized Product Recommendations</h4>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*8dRjLxKr_uPp3T2LHNdRUg.jpeg"></figure><p>AI analyzes vast amounts of user data — browsing history, purchase patterns, and even wishlists — to recommend products tailored to individual preferences.</p>
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<strong><em>Example</em></strong>: Netflix suggests shows based on viewing habits, and e-commerce platforms like Amazon recommend products under “Inspired by your shopping trends.”</li>
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<strong><em>Real-Life Impact</em></strong>: Customers discover items they didn’t know they needed, increasing impulse purchases by up to 30%.</li>
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<h4>2. Dynamic Pricing for Competitive Edge</h4>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Y2RI8Gg-koNAsu6ZUpGLsA.jpeg"></figure><p>Gone are the days of fixed prices. AI algorithms monitor market trends, competitor pricing, and demand in real time to adjust prices dynamically.</p>
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<strong><em>Example</em></strong>: Airlines frequently adjust ticket prices based on demand, a practice now adopted by e-commerce giants. If an item in your cart is popular, you might see its price climb — or drop during a sale event.</li>
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<strong><em>Benefit</em></strong>: Retailers maximize profit margins while offering attractive deals to price-sensitive customers​.</li>
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<h4>3. Chatbots: Your Digital Store Assistant</h4>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*96lnrDBYq9kOccAu4YFaIg.jpeg"></figure><p>AI-powered chatbots mimic human conversations to guide shoppers. These bots answer queries, provide product suggestions, and even help with returns.</p>
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<strong><em>Example</em></strong>: Sephora’s chatbot asks users about their makeup preferences and skin type to suggest products. It feels like chatting with a beauty advisor but faster and more convenient.</li>
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<strong><em>Fun Fact</em></strong>: Chatbots handle 69% of customer queries without human intervention, reducing wait times​.</li>
</ul>
<h4>4. Personalized Marketing Campaigns</h4>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*n7H-75fcwIgG6zLgJDnjYw.jpeg"></figure><p>AI enables hyper-targeted email and ad campaigns. By analyzing customer data, businesses create personalized messages that resonate with individual shoppers.</p>
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<strong><em>Example</em></strong>: Spotify sends curated playlists based on listening habits, while Zara emails recommendations based on past purchases.</li>
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<strong><em>Result</em></strong>: These campaigns see a 20–40% higher conversion rate compared to generic ads​.</li>
</ul>
<h4>5. AI-Driven Virtual Try-Ons</h4>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*W-o4pc0ucVXlWWwXrPPzDw.png"></figure><p>AI bridges the gap between physical and online shopping with AR (Augmented Reality) try-ons.</p>
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<strong><em>Example</em></strong>: Warby Parker’s app lets users try glasses virtually. Similarly, Nike’s app scans your feet to recommend the perfect shoe size.</li>
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<strong><em>Impact</em></strong>: Customers make more confident purchases, reducing return rates​.</li>
</ul>
<h4>Conclusion: A Win-Win for All</h4>
<p><em>AI isn’t just a tool; it’s transforming the shopping experience. <br></em>For customers, it means tailored convenience and delightful discoveries. For retailers, it means higher conversions and happier customers. The future of e-commerce lies in personalization, and AI is paving the way.</p>
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AI: Your New Personal Shopper?


<figure><img alt="" src="https://cdn-images-1.medium.com/max/621/1*IuQGNWzW9Xy2a4cXxOdhrg.png"></figure><p>Hello, readers! I’m thrilled to be embarking on <strong>my first venture</strong> into the world of writing, and what better way to begin this journey than by sharing insights from a <strong>memorable experience</strong>. I recently had the privilege of standing on the stage at <strong>Google DevFest 2023</strong> in Mumbai, where I delved into the realm of digital accessibility and inclusive design. The response from the audience was nothing short of <strong>inspiring</strong>, fueling my passion to bring this conversation to a broader audience. So, here I am, translating that energy into words and sharing the essence of my talk with all of you. Join me on this exploration from disability to diverse ability, where we unravel how accessibility enhances the user experience for everyone. Let’s dive in!</p>
<h3>Introduction</h3>
<p>In the ever-evolving landscape of digital design, the <strong>narrative is shifting</strong> <em>from addressing disabilities to celebrating diverse abilities</em>. The journey from disability to diverse ability is a profound exploration of how <strong>accessibility </strong>not only breaks down barriers for individuals with disabilities but also <strong>enriches </strong>the overall <strong>user experience for everyone</strong>. In this article, we’ll deep dive into the importance of accessibility, the Inclusive Design framework, and the benefits that stem from designing with inclusivity in mind.</p>
<h3>Importance of Accessibility</h3>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/600/1*U235fvJOTgwxRWsN8iN-lw.gif"></figure><p>Accessibility is <strong>not</strong> merely a checkbox in the design process; it’s a <strong>fundamental principle</strong> that transforms <em>digital experiences into inclusive spaces</em>.</p>
<p>When we prioritize accessibility, we extend the <strong>reach </strong>of our products to users with <strong>varying abilities</strong>. This shift is crucial in recognizing that <em>disabilities aren’t limitations</em>; they are diverse abilities waiting to be accommodated.</p>
<h3>Inclusive Design Framework</h3>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/600/1*TS43SqFpX8z_8Wny5Lh3dA.gif"></figure><h4>Collaborate with Users</h4>
<p>Inclusive design starts with <strong>understanding </strong>the <em>diverse needs</em> of users. Techniques such as <strong>contextual interviews</strong>, <strong>diary studies</strong>, and <strong>participatory design</strong> ensure that the design process actively involves the very people it aims to serve.</p>
<h4>Diverse Representation within Teams</h4>
<p>A critical aspect of inclusive design is having <strong>diverse minds at the design table</strong>. When teams represent a variety of experiences and perspectives, innovation flourishes, and designs become more attuned to the needs of a broader audience.</p>
<h3>Benefits of Inclusive Design</h3>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/600/1*XbB1FeR_L9DyWDSLh8DJtQ.gif"></figure><h4>Expanded User Base</h4>
<p>Inclusive design opens the door to a <strong>wider user base</strong>. Products designed with accessibility in mind are<em> inherently user-friendly</em>, making them appealing to a more extensive and<em> diverse audience.</em></p>
<h4>Improved User Satisfaction</h4>
<p>When users encounter products that are <strong>easy to navigate</strong> and cater to their needs, <em>satisfaction soars</em>. Inclusive design ensures that the user journey is smooth, reducing friction and enhancing overall satisfaction.</p>
<h4>Innovation and Creativity</h4>
<p>Diverse perspectives fuel creativity. Inclusive design fosters innovation by encouraging a <strong>blend of ideas</strong> from individuals with <em>different abilities</em>, resulting in solutions that push the boundaries of conventional thinking.</p>
<h3>Driving Inclusion through AI and AR/VR</h3>
<figure><img alt="" src="https://cdn-images-1.medium.com/max/600/1*XingIOuqwApUEOSLCE0L1g.gif"></figure><p>As we embrace cutting-edge technologies, <strong>Artificial Intelligence (AI)</strong> and <strong>Augmented Reality/Virtual Reality (AR/VR) </strong>play pivotal roles in making digital experiences even <em>more inclusive</em>. AI algorithms can adapt interfaces based on user behavior, while AR/VR technologies can create immersive experiences that cater to diverse abilities.</p>
<h3>Conclusion</h3>
<p>The transition <em>from disability to diverse ability</em> is a testament to the transformative power of accessibility. Inclusive design is not a trend; it’s a paradigm shift that recognizes and celebrates the unique abilities within us all. As we weave accessibility into the fabric of digital design, we pave the way for a future where UX is synonymous with universal excellence. Let’s continue the journey — from disability to diverse ability — and design a digital world where everyone feels not just accommodated but truly included.</p>
<p>Check out the prototype of<strong> pitch deck with color-blind friendly colors</strong> which was made from scratch on Figma.<strong> </strong><a href="http://bit.ly/talkprototype"><strong><em>(link)</em></strong></a></p>
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